Why us

WHY​​ U​S?

Advantage is the nation’s leading sales and marketing agency with unmatched capabilities and a history of building strategic, customizable, and insight-driven solutions that maximize efficiency and results.

​What set us apart


Proactive Thought Leadership

We consistently hear from clients transitioning to us from other sales agencies that the way Advantage drives business by adding value and being engaged as a strategic partner is unlike anything they previously experienced. We strive to be seen as a partner who not only executes against our clients’ strategies but also provides the insights and thought leadership that fuel them. This type of proactive thinking and ownership over delivering profitable growth happens every day throughout our organization – business managers scouring the landscape for sales opportunities, retail managers tweaking routing patterns, the Client Team delivering strategic leadership, and our most Senior Executives actively engaged in your business.

Closer to the Customer

Advantage provides insight-based, integrated sales and marketing solutions at retailers across North America (our "Customers"). Advantage has the strength and scale to engage in truly strategic partnerships with Customers, ensuring deep understanding of their strategies and systems. This knowledge, along with our proprietary technology and proactive talent, enable us to share superior insights at HQ and at store level, driving sales and keeping valued shoppers returning to their stores.

Flexible and Customized Model

Advantage does not believe in a one-size-fits-all approach. We collaborate closely with clients to develop tailored, flexible solutions designed to suit specific needs and maximize results. The solutions we develop are also scalable and continuously evolving to meet changing demands.

Leading Edge Technology

Retail Technology Advantage retail associates are armed with the industry's most innovative tablet technology for collecting, analyzing, and delivering data in an actionable format. Our Advantage Retail Technology Services (ARTS) sophisticated solutions stand alone in their ability to offer functionality, durability, and store-condition insights. Our proprietary "Pitch Book" application is loaded on every rep’s device and enables our retail force to quickly and successfully present promotional events and sell displays to store personnel.

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