This is an introductory media writing course, providing exposure to the various forms of script formats for audio and video production, with special emphasis on National Public Radio style, storytelling and production values.
The main themes that guide the work in this course are:
1 Convergence—Developing skills in creating, writing, taping and editing
2 Professionalism—Knowing the difference between amateur and professional work
3 Versatility—Learning how to do good work in a variety of fields
Media production used to involve a division of labor. Some people wrote content, other people produced it. Now, roles have merged. Jobs in media—whether its news, advertising, marketing, and filmmaking—require writing and editing and video skills. And as traditional jobs become harder to find, media graduates often go into business for themselves, which means doing all the work themselves.
Completing the work in this course will help prepare you for these challenges, and improve your knowledge and skills in the following areas:
1 Ability to write broadcast and online copy in contemporary, professional style
2 Recognition of standard audio and video news formats
3 Ability to create and produce basic announcements, promos and commercials
4 Organization of long-form documentaries and screenplays
5 Familiarity with contemporary standards of excellence in audio production
6 Development of independent work habits